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The Marcella Project

Website Redesign

 

Context

The Marcella Project is a progressive non-profit promoting the elevation of women in the Church. In 2016, TMP was rapidly gaining new members, offering new and increased community programming, and continuously publishing new content, while their outdated and disorganized website failed to represent the evolution of the TMP brand or serve the needs of their active members.


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Concept

The Marcella Project approached me looking for a website redesign, but together we agreed to approach the problem holistically, using the opportunity to keep what was good about their existing brand site and reposition the rest to reflect the vibrancy of the community and the strength of their message.

The Marcella Project's mission is to "ennoble" women - to dignify, or to lift up to nobility. So the central inspiration for the repositioning and design of the site stems from the idea of an elevated feminine vitality. Warm regal tones, vibrant atmospheric photography, and clean, uncomplicated typography create a strong, feminine baseline for the new TMP brand.

With a focus on user experience I performed an assessment and overhaul of information architecture and content strategy, developed comprehensive typographic and visual style guidelines for future site admins, expanded the brand color palette, curated a collection of brand-appropriate stock photos and added a working e-commerce section to dramatically improve the flow and efficiency of the site experience for all users.


Contributions

Front-End Web Design

User Experience

Information Architecture

Brand Positioning

Visual Design

Marketing Collateral